Topic: The Future Wave of Disruptive Technologies in Sales and Marketing

Program Details:

  • Date: Wednesday, October 17th, 2018
  • Time: 4:30 networking, 5:30 program, 6:30 dinner
  • Location: UW Oshkosh Alumni Conference and Welcome Center, 625 Pearl Avenue, https://www.uwosh.edu/awcc
  • Presenters:
    Oliver Buechse, co-founder Advancing AI Wisconsin and Founder of MyStrategySource
    Kurt Hahlbeck, co-founder Advancing AI Wisconsin, Managing Member of Huge Enterprises

Registration is open until noon on Friday, Oct. 12.

Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.


A wave of technological change is building up. As with every wave, the early feeling may be an uplifting one, but depending on how prepared you are for the full impact of the wave, it can turn out to be an exhilarating ride or a rather rough tumble. How will this impact sales and marketing? Advancing AI Wisconsin (AAIW) will present on AAIW’s journey, their observations on the nature of that wave of disruption, why is it occurring now, and likely impact on sales and marketing.  Joins SMP to be inspired to carry dialogue back into your personal and professional environments to inspire others to consider their own steps of learning and preparing for the changes.

 About Advancing AI Wisconsin

Advancing AI Wisconsin is a grassroots initiative to increase awareness of a set of technologies often referred to as “Digital Disruption Technologies” and their impact on Wisconsin businesses, workforce needs, educational programming, and the State overall.

 The most recognizable technology category which impacts all others in some form is Artificial Intelligence (AI), hence the choice of name for our initiative: Advancing AI Wisconsin.  It also indicates that our initiative aims to do more than just create awareness.  We want to set in motion a positive dynamic regarding the adoption of AI (and other technologies) and the management of their impact.

 Advancing AI Wisconsin was founded in March 2017 by Oliver Buechse (Founder of My Strategy Source and former Chief Strategy Officer of Associated Bank), Kurt Hahlbeck (Founder of Hugo Enterprise), Mike Semmann (COO of the Wisconsin Banker’s Association), and Chizom Ekpunobi (MBA Graduate and Entrepreneur) and has since grown as a grassroots collaborative with continuously increasing participation, reach, and awareness.

About the Speakers:

Kurt-HahlbeckKurt Hahlbeck  Linkedin
Kurt has spent his career in the space that business and technology jointly occupy, where they sometimes thrive and oftentimes collide. He started in software development and deployment across a variety of industries which led to co-founding a technology management consulting firm, a software engineering services firm, a technology platform company, and a software gaming company. Through acquisition Kurt joined Wipfli, LLP where he held several roles, the last one being the Growth leader for their consulting division.

 Currently Kurt serves technology intensive businesses, including several start-ups, by playing Board or advisory roles. He also support organizations through facilitation and consultation when appropriate.

Oliver-Buechse-high-res-imageOliver Buechse  Linkedin

His involvement with disruptive technologies started in 2016 when he had his “digital awakening” during a one week immersion to Fintechs, Venture Capital Firms, and other established disruptors in Silicon Valley. Recognizing the magnitude and velocity of change that is coming, and also recognizing the relatively low awareness and preparedness for that change, Oliver initiated and co-founded Advancing AI Wisconsin, a volunteer grassroots organization to help all stakeholders in Wisconsin get ready for the impacts of disruption.

In his “regular” career Oliver is a strategist. Trained at McKinsey & Co., he learned his foundational consulting, problem solving and communication skills with an emphasis on understanding situations and identifying solutions. During the following role as SVP Strategy at Union Bank and SVP North American Strategy for MUFG, the Japanese parent company of Union Bank, he had the opportunity to advance his skill set by building bridges from strategy to implementation. He learned that a plan is only as good as the willingness and ability of the organization to embrace it and follow through with it.

In 2010, Oliver joined the leadership team at Associated Bank as chief strategy officer and helped architect the turnaround of Wisconsin’s largest bank. Being part of an executive team taught him a lot about the integration of processes within an organization and the various roles strategy can play and has to play to contribute to the best possible performance in the long term.