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March Networking | Sales and Marketing Networking | Professional Development | Northeast Wisconsin | SMP

March Program

Topic: Adapting to Changing Customer Expectations on the Path to Purchase

Program Details:

  • Date: Wednesday, March 18th, 2020
  • Time: 4:30 networking, 5:30 program, 6:30 dinner
  • Location: Red Lion Hotel, 333 W College Ave, Appleton, WI 54911
  • Presenters: Dave Lambert, VP North American Sales for ITW Welding, Miller Electric


Registration is open until noon five days prior to the program (Fri 3/13).

Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.


  • Miller Electric Mfg. is a leading manufacturer of welding equipment and serves a very diverse customer set, from the largest manufacturers and fabricators on the planet to personal users welding at home in their garage.  Dave will share how Miller is adapting sales & marketing strategies to remain firmly in the consideration set for industrial buyers and personal users alike as they navigate an evolving path to purchase.

About the Speaker:

Dave Lambert is the Vice President of North American Sales for ITW Welding.  Dave joined ITW in 1997 in a financial role and has held positions of increasing responsibility in operations, sales, marketing, and strategy across several ITW Welding divisions over his 22-year ITW career.

Dave is a graduate of the University of Wisconsin-Oshkosh where he earned a degree in accounting and enjoyed a hall of fame cross country and track career.  Dave is an active member of the American Welding Society, Welding Equipment Manufacturers Association, the Board of the Boys & Girls Club of the Fox Valley and resides in Neenah, WI with his wife Laura and their two children.