Topic: The Kwik Trip Mission / Vertical Integration & Marketing  “See you next time!”

Program Details:

    • Date: Wednesday, January 15th, 2020
    • Time: 4:30 networking, 5:30 program, 6:30 Dinner
    • Location: Copper Leaf Hotel (Autumn Room), 300 West College Avenue, Appleton, Wisconsin 54911
    • Presenter: Carl Rick – Leadership Development Specialist – Kwik Trip, Inc.

Registration is open until Noon, January 10th.


Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.


Slight change in plans due to unexpected travel for Mark Meisner. We are very fortunate to have Carl Rick, Leadership Development Specialist and 3rd Generation Owner of Kwik Trip, in his place! Join us on Wednesday, January 15th to learn about the Kwik Trip mission and vertical integration along with marketing of their famous line “See you next time!”.

About the Speaker:

Carl Rick grew up in Onalaska, WI and then attended UW-Platteville. After graduation he was a substitute teacher in the La Crosse area before teaching in his own middle school classroom for five years. In 2015, after an invitation, he decided to jump into the family business and played a large role in Kwik Trip’s email and text programs for a year. In 2016 he moved into the public relations department. There he provides a “kwik” look at Kwik Trip to various community groups and has the opportunity to train many of the new store leaders. His other duties at Kwik Trip include oversight of the AV department, being the third generation spokesman, and other ownership responsibilities. Outside of Kwik Trip, Carl serves on a parochial school board, a STEM advisory committee for a local high school and on the Driven to Achieve Foundation Advisory Board. Carl and his wife, Emily, reside outside of La Crosse, WI with their three children. In his spare time Carl enjoys just about any outdoor activity with his kids, especially time on the river log rolling.