PROGRAM TOPIC: Client Analytics Drive Account Planning Drives Growth
- Date: Wednesday, October 16th, 2013
- Time: 4:30 networking, 5:30 program, 6:30 dinner
- Location: The Vineyard Room at Red & White | 2400 S Kensington Dr Appleton, WI 54915
- Presenter: Rike Harrison, Chief Marketing Officer
- Collegiate Chapter: This month's event, we welcome the UW Oshkosh Marketing Club Students
Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.
What you can learn from clients and prospects both internally and externally can help drive growth. This presentation will discuss how Wipfli takes client satisfaction and ultimately account planning towards driving growth of existing and new business. An important part of this includes finding, educating and harnessing the knowledge from relationships, business development, and marketing in a collective effort. Rike will focus on how this comes together from client analytics, account planning processes and strategic initiatives within the organization.
About our Speaker
Ulrike (Rike) Harrison joined the firm in January 2008 and is Wipfli's chief marketing officer. In this capacity, she is part of the senior leadership team and is responsible for sales, marketing, communications, and strategic planning. Rike was raised in Germany and is bilingual. She came to the United States to complete her education and started her professional career as a consultant. Throughout her career and while working for both public and privately-held organizations Rike focused her work on professional services markets. Her background includes significant P&L experience and responsibility for business development, marketing, service delivery and consulting as well as extensive work in strategy formulation and implementation. Currently Rike is working on her PhD in Ethics and Strategy Implementation. Rike has three sons, who are the center of her life. She enjoys travel, art and music. In the summer Rike works in her expansive gardens, in the winter she spends time designing jewelry and cooking for friends and family.