Topic: #WeAreAutomotive: A Look inside the Auto Marketing Industry

Program Details:

  • Date: Wednesday, October 21st, 2014
  • Time: 4:30 networking, 5:30 program, 6:30 dinner
  • Location: UW Oshkosh Alumni Welcome and Conference Center
  • Presenter: Calvin Krusick Marketing Analyst & Account Manager Jessie Tadder


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DealerFire, now known in association with DealerSocket has been around the automotive website industry since 2003. DealerFire has been providing world-class online lead generation tools, custom dealer websites and digital marketing services for automotive dealers internationally. DealerFire is currently on a mission to help dealers break free of 3rd party leads and focus their advertising energies and dollars into their own websites. Focusing on the culture of its’ employees, DealerFire has impacted the automotive industry with similar tactics. Offering customized websites, support and strategy, DealerFire has paved the way for not only car dealers looking for fancy websites, but overall digital marketing efforts and dominating the realm of Google. Calvin and Jessie will showcase how DealerFire has grown over time and most recently with its acquisition alongside another leading vendor in the industry. Focusing on the company’s marketing strategies for not only providing the best of the best in products, but highest of quality in its employees.

About the Speaker:

Calvin Krusick, Search Engine Marketing Analyst

Calvin graduated with a Marketing and Economics degree in 2011 right here from the University of Wisconsin Oshkosh. His passion for marketing and analytics landed him a job in the e-commerce field in 2012. Now with 2+ years at DealerFire under his belt and over a year of e-Commence experience, Cal is a valued asset to the DealerSocket team in more ways than one. With extensive background in digital marketing, including Google ads, YouTube Ads, Bing ads, Facebook ads, Twitter ads, social media and blogging, his role as our lead SEM Analyst has offered competitive and creative strategy for not only our customers’ paid campaigns, but our brand marketing as a whole. Communicating in tandem with our account managers, Cal has been able to showcase value and find creative solutions to being on top when it comes to the industry’s trends.

Jessie Tadder, Website & Digital Marketing Account Manager

Jessie graduated from the University of Wisconsin Oshkosh in 2011 with a degree in Journalism. Although writing was one of her many passions, she quickly switched career paths and joined the banking industry at Fox Valley National Bank. After spending 2 years in the financial industry, Jessie finally found her niche in the digital marketing space when she joined DealerFire in 2013. Starting out as an account manager, Jessie is now one of the team leads on the account management team, overseeing a team of account managers, including 500 website & digital marketing accounts. Outside of DealerFire, she also has been on the Amplify Oshkosh committee. Outside of spending time growing her communication and analytical skills, she also enjoys cooking and cats.