Topic: The Marketing Philosophy Shift
- Date: Wednesday, November 15th, 2017
- Time: 4:30 networking, 5:30 program, 6:30 dinner
- Location: 124 N Broadway St, De Pere, WI 54115
- Parking: Lot | Free
- Presenters: Director of Marketing Scott Wohr & VP of Marketing Jennifer Kalies
Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.
Performa is a market-focused architecture and engineering company located in De Pere, Wisconsin. For most of Performa’s existence, marketing was perceived as an overhead expense with little return on the investment. The majority of Performa’s early business development success was the result of a “word of mouth” philosophy and strategy. While this allowed for the business’ initial growth, it would prove to be inadequate to achieve the growth Performa envisioned. Performa’s clients, ranging from local and regional corporations to national colleges and universities and the Department of Homeland Security, repeatedly referred to us as the “best kept secret” in our industry. Although it was intended to be a complimentary statement, Performa realized that it was not a brand that matched the ambitions of the business. As a result of this realization, the development of a more agile and stable leadership team, and the rapid growth of social media, the company’s perspective on marketing and how it should be integrated into the company changed significantly. Scott Wohr, who has spent the last 16 years with Performa leading their brand, and Jennifer Kalies, Performa’s recent addition as VP of Marketing and Communication, will share the story of the company’s evolution over the past 20 years into its current state with a high functioning marketing department that supports the firm’s vision for growth.
About the Speakers:
Director of Marketing Scott Wohr
Mr. Wohr has spent the past 16 years with Performa, playing an instrumental role in developing and growing its brand. Originally hired to support Performa’s Higher Education market, he worked closely with the leadership to significantly improve the brand and marketing materials. Scott’s versatile skillset has allowed him to be valuable to project teams as well. He spent over ten years working closely with Performa’s Justice Market as a facility planner for federal work that included solicitation submittals, program development studies, prison design, and land port of entry surveys. In recent years, as the Director of Marketing, Scott has been focusing primarily on the firm’s marketing and branding efforts.
VP of Marketing & Communications Jennifer Kalies
Mrs. Kalies has over 15 years of marketing and sales management experience, working on marketing and development strategies. Jennifer is highly experienced in directing brand refreshes, brand research, new change and rebrand, business mergers and acquisitions, and build out of a marketing department. She is also passionate about coaching professionals in their personal marketing and sales to build confidence and success. Furthermore, Jen is experienced in website site effectives, social media strategy and execution, newsletter and blog content and delivery, client survey and interviews.