March

Topic: Selling Venues & Selling Seats

Program Details:

  • Date: Wednesday, March 15th, 2017
  • Time: 4:30 networking, 5:30 program, 6:30 dinner
  • Location: Resch Center |1901 S Oneida St, Green Bay, WI 54304 | Bud Light Platinum Lounge (2nd Level Concourse) | Directions
  • Parking: US Cellular Lot, Subway Lot or Lambeau Field (Free parking)
  • Presenter: Vice President, Consumer Events Holly Williams
  • *Tour: Registrants are welcome to a tour beginning at 4:45 PM

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Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.

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Program:

PMI Entertainment Group is a full-service venue management and event production company. They are unique in that they are one of the few operators in the industry that provide venue & sports management, event production, ticketing, booking, marketing, food & beverage services, group sales, sponsorships and consulting all under one umbrella.

Vice President of Consumer Events Holly Williams will take us through the many divisions of PMI Entertainment Group including Sponsorship, the Green Bay Gamblers, Marketing, TicketStar and event booking then dial into the specifics of the Consumer Events division. The Consumer Events Division is responsible for approximately 15 events productions each year, including Sweet Street, Northeast Wisconsin Craft Beer Festival, WBAY RV & Camping Expo and also the Tall Ship Festival that travels to Green Bay every three years. They are responsible for producing events from start to finish, which includes overall event design, exhibit, and sponsorship sales, creating the look and feel for each event through the event logos and marketing design, strategic and integrated marketing, consumer analytics, ticketing and more. Holly will walk through how to design an effective event and then how to strategically market so consumers attend. She will offer a tour of the Resch Center, participants will need to arrive by 4:45 to participate.

Holly will walk through how to design an effective event and then how to strategically market so consumers attend. She will offer a tour of the Resch Center, participants will need to arrive by 4:45 to participate.

About the Speakers:

HollyHolly Williams is from southern Ohio, where she received a BS in Agricultural Communications from The Ohio State University. She moved to Green Bay, WI in 2003 with her husband James and they reside in East De Pere with their two children Fritz and Creig. Holly started her career in events in 2008 by taking a position as Championship Coordinator for the 2010 PGA Championship at Whistling Straits in Kohler. Working

Holly started her career in events in 2008 by taking a position as Championship Coordinator for the 2010 PGA Championship at Whistling Straits in Kohler. Working with a small staff of four to produce a Major golf championship, Holly quickly learned the ropes and was promoted to the Marketing and Administration Coordinator for the Major Championship. She was responsible for the overall design and implementation of the strategic marketing plan for the event, where she worked closely with the PGA of America, Kohler Co. and many entities across the State of Wisconsin to promote a successful event. She was onsite for two years planning and promoting the PGA Championship and also coordinated several committees including player transportation and player day care. After the PGA Championship ended on a controversial note between Dustin Johnson and a bunker, Holly took a position as Catering Sales Manager for Levy Restaurants at Lambeau Field. At Lambeau, Holly worked with the special events team to coordinate over 600 events a year that ranged from

After the PGA Championship ended on a controversial note between Dustin Johnson and a bunker, Holly took a position as Catering Sales Manager for Levy Restaurants at Lambeau Field. At Lambeau, Holly worked with the special events team to coordinate over 600 events a year that ranged from game day to player dining to meetings and weddings. When Levy Restaurants lost the food and beverage contract at Lambeau, Holly made a move to EAA as a Business Relationship Manager to sell exhibit space and sponsorship for the World’s Greatest Aviation Celebration. At EAA, Holly was responsible for selling over 1 million square feet of exhibit space and working with high-level sponsors for the annual event which attracts over 500,000 people each year from around the world.

Holly has a passion for executing events and inspiring creative and effective marketing strategies that have elevated the level of event productions at PMI Entertainment Group, which are held primarily at Shopko Hall and the Brown County Arena.