Topic: Pacon Corporation – The Importance of Marketing Strategy and Consumer Outreach to Achieve Success
- Date: Wednesday, February 20th, 2019
- Time: 4:30 networking, 5:30 program, 6:30 dinner
- Location: The Fox Club @ The Timber Rattler’s Stadium, 2400 North Casaloma Drive, Appleton
- Presenters: Jim McDermott
Registration is open until noon two days prior to the program (Mon 2/18).
Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.
- Jim will cover the Pacon story, from being a Paper Converter (where the name PA CON derives), which are two words every company avoids in their corporate name these days, to being a leading manufacturer of branded art and education supplies. He will discuss the evolution of Pacon over the past twenty years, what they look like today, and how marketing strategy and particularly consumer outreach plays such a tremendous role in their success today.
- Pacon has been on a tremendous growth curve over the last twenty years, fueled mostly by acquisition. As industry consolidation opportunities became fewer over the last 5-7 years and growth expectations by new owners became greater, the company found itself challenged for greater organic growth. Pacon was in a position where they had to move from focusing on our direct customers and being a very solid B to B marketer, to being a company that was as equally skilled on focusing on the consumer. That journey from being a customer-driven organization to a consumer-driven company has not been easy, but has resulted in new people, new skill sets, new products and a new outlook on success. Now with new owners again, Pacon has another set of challenges. Jim will cover that journey, what they have learned and where they are going.
About the Speaker:
Jim McDermott is the EVP of Sales and Marketing for the F.I.L.A. Fine Art North American business. This business includes many of the best-known brands that hobby and professional artists use in their daily work, such as Strathmore and Canson art papers, Princeton and Robert Simmons brushes and Daler-Rowney paints. Prior to F.I.L.A. acquiring Pacon Corporation, Jim spent the last 12 years at Pacon in the roles of VP and GM of Strathmore Artist Papers and EVP of Sales and Marketing for the Pacon Corporation. Jim graduated from the University of Wisconsin-Madison with a degree in Agricultural Economics but decided selling paper was infinitely more fun than trading pork bellies.