February

Topic: Digital Marketing for the Financial Industry

Program Details:

  • Date: Wednesday, February 17th, 2016
  • Time: 4:30 networking, 5:30 program, 6:30 dinner
  • Location: 433 Main St, Green Bay, WI 54301
  • Parking: TBD
  • Presenter: Dana VanDen Heuval, SVP/Director of Digital Marketing for Associated Bank

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Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.

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Program:

An overview of the digital marketing strategy, social media, email marketing, online advertising and online content and inbound marketing across both B2B and B2C markets within the finance industry.

About the Speaker:

17c5abdDana VanDen Heuvel is a Senior Vice President and Director of Digital Marketing at Associated Bank.

Dana is the former founder of the marketing consulting firm, The MarketingSavant Group and a co-founder of The Docking Station, a co-working office space in Green Bay, WI.

An award-winning blogger, Dana has authored several white papers and e-books and has developed successful training courses that have guided the efforts of marketers across the country. Much of his work is in use today by the American Marketing Association, including the AMA’s “Marketech Guide to Marketing Technology” and the “Guide to Social Network Marketing.” As creator of the AMA’s TechnoMarketing training series, Advanced Social Media training series, and B2B Social Media training series, he is a regular instructor for national AMA events. Dana is also an adjunct professor at St. Norbert College, teaching courses on social media and thought leadership marketing.

Recognized as the 2013 Business Person of the Year and one of the “50 People You Should Know in Green Bay” by the Green Bay Chamber of Commerce, Dana serves on several advisory boards for nonprofits and community organizations in and around Wisconsin. Dana currently resides in Green Bay, WI with his wife Timothea and their dog, Lucy.