PROGRAM TOPIC: Beyond Big Data
- Date: Wednesday, February 20th, 2013
- Time: 4:30 networking, 5:30 program, 6:30 dinner
- Location: UW-Oshkosh Reeve Union
- Presenter: Director of Global Branding Jon Mathews
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The program will discuss how Mercury Marine has recently implemented a brand-led transformation. An important part of this transformation involves using a variety of "big data" from sales, social media and marketing. Jon will focus on how this data is collected, analyzed and used to initiate strategic initiatives within the organization.
To learn more on Mercury, visit their website http://www.mercurymarine.com, follow on Twitter @mercurymarine, or visit their Facebook page www.facebook.com/MercuryMarine.
About Our Presenter
A graduate of UW-Milwaukee, Jon turned a college internship at Harley-Davidson into a full time job. Not only did that land him an opportunity to work at a iconic company he also met his wife of 17 years there. After several years working with international dealers and distributors setting up HOG clubs, he left H-D to join a college friend at a Milwaukee based ad agency.
After working his way up to account management, he made the leap client side and joined Mercury Marine as their Advertising Manager in 2005. In 2009, he was named the Director of Global Branding, where he now oversees Mercury’s internal creative department, Mercury’s agency of record, mercurymarine.com, branded merchandise (clothing), literature, point-of-purchase strategies, and television sponsorships.
Outside of his busy role at Mercury, Jon enjoys cycling and spending time with his two daughters, Isabelle and Grace.